ICO - Digital Growth Experts Limited
| ICO - Digital Growth Experts Limited | |
|---|---|
 | |
| Authority: | ICO (UK) |
| Jurisdiction: | United Kingdom |
| Relevant Law: | Data Protection Act 1998 Privacy and Electronic Communications (EC Directive) Regulations 2003 |
| Type: | Investigation |
| Outcome: | Violation Found |
| Started: | |
| Decided: | 22.09.2020 |
| Published: | 24.09.2020 |
| Fine: | 60000 GBP |
| Parties: | Digital Growth Experts Limited |
| National Case Number/Name: | Digital Growth Experts Limited |
| European Case Law Identifier: | n/a |
| Appeal: | Unknown |
| Original Language(s): | English |
| Original Source: | ICO (in EN) |
| Initial Contributor: | n/a |
The UK's Information Commissioner’s Office (ICO) fined Digital Growth Experts Limited (DGEL) £60000, for sending thousands of nuisance marketing texts without customer consent at the height of the COVID-19 pandemic (Regulations 22 and 23 of the Privacy and Electronic Communications (EC Directive) Regulations 2003).
English Summary
Facts
Seeking to capitalise and profit from the pandemic, DGEL sent the texts between 29 February and 30 April 2020. These texts were promoting a hand sanitising product that it claimed to be “effective against coronavirus”. The messages were all sent to people who had not consented to receive them. Overall, 16,190 were received.
Throughout the ICO’s investigation, DGEL was unclear and inconsistent in its responses. It was also unable to provide sufficient evidence that it had the consent it is required to have under the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).
DGEL came to the ICO's attention when complaints (forwarded via short text 7726 to the GSMA’s Spam Reporting Service) were incorporated into the ICO’s Monthly Threat Assessment, which is used to identify organisations in breach of PECR.
Dispute
Did DGE violated Regulations 22 and 23 of PECR by sending out over 16,000 unsolicited marketing messages during the Covid-19 pandemic?
Holding
The ICO found that DGE contravened Regulations 22 and 23 of PECR. The ICO finds that, between the 29 February 2020 and 30 April 2020, there were 16,190 direct marketing text messages received by subscribers. The Commissioner finds that DGE transmitted the direct marketing messages sent, contrary to Regulation 22 of PECR.
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English Machine Translation of the Decision
The decision below is a machine translation of the English original. Please refer to the English original for more details.
