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controller, like 'artificial intelligence', 'self-learning' or 'big data' analytics. The GDPR does however not privilege such approaches. To the contrary,

others, unlawfully transferred personal data to the US by using Google Analytics and Google Tag Manager on their public library online services, among the

available information. New methods and technologies, such as big data analytics and artificial intelligence, are able to match and connect information

the services of a processor whose core activity is to provide website analytics services and assistance with targeted advertising and marketing. The activities

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conferred on the Board by this Regulation. 5. The secretariat shall provide analytical, administrative and logistical support to the Board. 6. The secretariat

the use of Google Analytics. In its defense, the controller explained that the transfer was based on SCC’s concluded with Google Analytics pursuant to Article

The Swedish DPA held that by using Google Analytics provided by Google LLC, CDON AB breached Article 44 GDPR. SCCs and safeguards that were in place could

the use of Google Analytics. In its defense, the controller explained that the transfer was based on SCC’s concluded with Google Analytics pursuant to Article

held that Dagens decided to implement the Google Analytics tool on its website for its own analytics purposes. By determining the means and purposes of

https://developers.google.com/analytics/devguides/ collection/analytics consists of: “The analytics.js library (known as "the Google Analytics tag") is a JavaScript

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national court held that data transfer to the US in the context of Google Analytics was unlawful. The North Rhine-Westphalia Consumer Center brought an action

as part of the Google Analytics functionality: - a visitor ID (ID of the Google Analytics visitor cookie, i.e. the Google Analytics “customer ID”); - for

activity. The data of the Google Analytics tool is accessed mainly from eDream's offices in Spain, led by the head of the Analytics team, but also from France

generated analytics token is transmitted together with this data; upon receipt of these analytics, the Immuni backend checks whether the analytical token exists

Google Analytics cookies even without the reader accepting cookie consent. We understand that implicit consent for analytics cookies Google Analytics are

data subject visited the controller’s website, which made use of Google Analytics tools. Therefore, personal data were transferred to the U.S. at the moment

Skippy Insurance, in November 2018 as part of its investigation into data analytics for political purposes. After considering the companies’ representations

that uses advertising services such as AdSense, including analytics tools such as Google Analytics, or embeds video content from YouTube, your web browser