ICO - Monetary Penality Notice on OSL Financial Consultancy
ICO - Monetary Penality Notice on OSL Financial Consultancy | |
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Authority: | ICO (UK) |
Jurisdiction: | United Kingdom |
Relevant Law: | Regulation 22, The Privacy and Electronic Communications (EC Directive) Regulation 23, The Privacy and Electronic Communications (EC Directive) Section 11(3) of the DPA |
Type: | Investigation |
Outcome: | Violation Found |
Started: | |
Decided: | |
Published: | |
Fine: | 50000 GBP |
Parties: | OSL Financial Consultancy Limited |
National Case Number/Name: | Monetary Penality Notice on OSL Financial Consultancy |
European Case Law Identifier: | n/a |
Appeal: | n/a |
Original Language(s): | English |
Original Source: | ICO (in EN) |
Initial Contributor: | Mariam Tabatadze |
Information Commissioner’s Office (ICO) issued a €50,000 fine against OSL Financial Consultancy Limited for illegally sending nuisance marketing texts in breach of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).
English Summary
Facts
OSL operates as an independent broker providing mortgages and secured loans. OSL came to the attention of the Commissioner during the course of an investigation into scams and exploitative marketing surrounding the COVID-19 crisis. In total, 54,205 nuisance texts were sent during the pandemic, with 120,137 texts sent in the months earlier.
OSL gathered personal data for marketing purposes when individuals contacted them via their website for a quote. When individuals entered their data, were they offered the option of either opting in or out of marketing, and so valid consent was not obtained from them.
Dispute
The ICO had to find out if OSL acted in compliance with the requirements of the PECR - and more specifically - whether people were given a simple opportunity to refuse or opt out of the marketing.
Holding
The ICO held that OSL is in violation of Regulation 22 of the PECR and issued a fine of £50,000. The OSL had reused personal data for marketing purposes that was previously obtained from individuals who had contacted it through its website to obtain a quote. As ICO have found, in order to obtain a quote from OSL’s website, individuals had to complete their details and were not provided with any option to consent to marketing, and so OSL made consenting to marketing a condition to obtaining a quote. In relations to that, Commissioner noted that consenting to marketing is not necessary for the provision of a quote and consent should have been sought separately.
OSL, as the sender of the direct marketing, is required to ensure that it is acting in compliance with the requirements of regulation 22 of PECR, and to ensure that valid consent to send those messages had been acquired.
In addition, GDPR which sit alongside the PECR, state that consent must be freely given, specific and informed and there must be an indication signifying agreement given ‘by a statement or by a clear affirmative action’.
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English Machine Translation of the Decision
The decision below is a machine translation of the English original. Please refer to the English original for more details.