ICO - Monetary penalty Leads Work Limited
| ICO - Monetary penalty Leads Work Limited | |
|---|---|
 | |
| Authority: | ICO (UK) |
| Jurisdiction: | United Kingdom |
| Relevant Law: | Article 4(11) GDPR Article 6(1)(a) GDPR Article 7(1) GDPR Article 7(2) GDPR Section 122(5) Data Protection Act 2018 Section 22 Privacy and Electronic Communications Regulations 2003 |
| Type: | Complaint |
| Outcome: | Upheld |
| Started: | |
| Decided: | 01.03.2021 |
| Published: | |
| Fine: | 250000 GBP |
| Parties: | Leads Work Limited |
| National Case Number/Name: | Monetary penalty Leads Work Limited |
| European Case Law Identifier: | n/a |
| Appeal: | Unknown |
| Original Language(s): | English |
| Original Source: | ICO (in EN) |
| Initial Contributor: | Hrvoje Novacic |
The ICO (International Commissioner's Officer) has fined Leads Works Ltd 250000 GBP (€291,237) for sending more than 2.6 million nuisance and unlawful direct marketing text messages to customers without their valid consent. Leads Works Ltd has continued to send significant numbers of marketing texts to individuals throughout, and since, the course of the Commissioner's investigation, incurring a substantial amount of complaints.
English Summary[edit | edit source]
Facts[edit | edit source]
2670140 mail messages have been sent between 16.05.2020 and 26.06.2020 during the Covid-19 pandemic. Members of the public have made to the ICO highest number of complaints to date, over 10000. ICO has also issued to Leads Works Ltd a 30 day enforcement notice.
Dispute[edit | edit source]
Customers did not give their direct and valid consent to receive direct marketing messages by mail. Examples of the messages sent include: “In lockdown and want to earn extra cash? Avon is now FULLY ONLINE, FREE to do and paid weekly. Reply with your name for info. 18+ only. Text STOP to opt out.”
Holding[edit | edit source]
Simple reliance on assurances of indirect consent alone without undertaking proper due diligence is not acceptable.
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