ICO - Monetary penalty Valca Vehicle Ltd
|ICO - Monetary penalty Valca Vehicle Ltd|
|Relevant Law:||Article 6(1)(a) GDPR|
Article 7(1) GDPR
Section 23 Privacy and Electronic Communications Regulations 2003
Section 122(5) Data Protection Act 2018s Regulations 2003
|Parties:||Valca Vehicle and Life Cover Agency Limited|
|National Case Number/Name:||Monetary penalty Valca Vehicle Ltd|
|European Case Law Identifier:||n/a|
|Original Source:||ICO (UK) (in EN)|
|Initial Contributor:||Hrvoje Novacic|
The ICO (International Commissioner's Officer) has fined the Valca Vehicle Ltd 80,000 GBP (€92,718) for sending more than 95,000 nuisance, marketing messages during the pandemic from June to July 2020 without the recipients’ permission.
English Summary[edit | edit source]
Facts[edit | edit source]
Valca Vehicle Ltd has failed to provide any evidence of valid consent for any of the 95,004 unsolicited direct marketing messages received by subscribers.
Dispute[edit | edit source]
In the ICO's view, is a clear attempt to capitalise on, and profiteer from, the national health crisis. Examples of the messages sent includes: "*firstname* Affected by Covid? Struggling with finances? lost job /furloughed? Were here to help! Gvnmnt backed support see if you qualify http://www.debtquity.org"
Holding[edit | edit source]
Simple reliance on assurances of indirect consent alone without undertaking proper due diligence is not acceptable. Consent will not be valid where an individual is presented with a long, seemingly exhaustive list of general categories of organisations.
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