Article 7 GDPR

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Article 7: Conditions for consent
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Chapter 10: Delegated and implementing acts

Legal Text

Article 7: Conditions for consent

1. Where processing is based on consent, the controller shall be able to demonstrate that the data subject has consented to processing of his or her personal data.

2. If the data subject's consent is given in the context of a written declaration which also concerns other matters, the request for consent shall be presented in a manner which is clearly distinguishable from the other matters, in an intelligible and easily accessible form, using clear and plain language. Any part of such a declaration which constitutes an infringement of this Regulation shall not be binding.

3. The data subject shall have the right to withdraw his or her consent at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Prior to giving consent, the data subject shall be informed thereof. It shall be as easy to withdraw as to give consent.

4. When assessing whether consent is freely given, utmost account shall be taken of whether, inter alia, the performance of a contract, including the provision of a service, is conditional on consent to the processing of personal data that is not necessary for the performance of that contract.

Relevant Recitals

Recital 32: Conditions for Consent
Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject's agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement. This could include ticking a box when visiting an internet website, choosing technical settings for information society services or another statement or conduct which clearly indicates in this context the data subject's acceptance of the proposed processing of his or her personal data. Silence, pre-ticked boxes or inactivity should not therefore constitute consent. Consent should cover all processing activities carried out for the same purpose or purposes. When the processing has multiple purposes, consent should be given for all of them. If the data subject's consent is to be given following a request by electronic means, the request must be clear, concise and not unnecessarily disruptive to the use of the service for which it is provided.

Recital 33: Consent for Scientific Research
It is often not possible to fully identify the purpose of personal data processing for scientific research purposes at the time of data collection. Therefore, data subjects should be allowed to give their consent to certain areas of scientific research when in keeping with recognised ethical standards for scientific research. Data subjects should have the opportunity to give their consent only to certain areas of research or parts of research projects to the extent allowed by the intended purpose.

Recital 42: Proof and Requirements for Consent
Where processing is based on the data subject's consent, the controller should be able to demonstrate that the data subject has given consent to the processing operation. In particular in the context of a written declaration on another matter, safeguards should ensure that the data subject is aware of the fact that and the extent to which consent is given. In accordance with Council Directive 93/13/EEC a declaration of consent pre-formulated by the controller should be provided in an intelligible and easily accessible form, using clear and plain language and it should not contain unfair terms. For consent to be informed, the data subject should be aware at least of the identity of the controller and the purposes of the processing for which the personal data are intended. Consent should not be regarded as freely given if the data subject has no genuine or free choice or is unable to refuse or withdraw consent without detriment.

Recital 43: Freely Given Consent
In order to ensure that consent is freely given, consent should not provide a valid legal ground for the processing of personal data in a specific case where there is a clear imbalance between the data subject and the controller, in particular where the controller is a public authority and it is therefore unlikely that consent was freely given in all the circumstances of that specific situation. Consent is presumed not to be freely given if it does not allow separate consent to be given to different personal data processing operations despite it being appropriate in the individual case, or if the performance of a contract, including the provision of a service, is dependent on the consent despite such consent not being necessary for such performance.

Commentary on Article 7

Article 7 GDPR regulates the "conditions for consent". It specifies the definition of consent set out in Article 4(11) GDPR and, by integrating Article 6(1)(a) GDPR, contributes in defining what legal requirements a valid consent should have. The provision also places the burden of proof on the controller for the existence of consent.

(1) Obligation to Provide Proof of Consent

Under Article 7(1) GDPR, the controller must demonstrate to have obtained a valid consent, including whether it was informed, freely given, unambiguous and specific. Scholars have convincingly noted that Article 7(1) does not provide for another consent requirement (say, "demonstrability") but rather creates a distribution of risks during a possible legal procedure. If, for example, the existence of an effective consent is disputed and the controller cannot provide evidence of this, it can be assumed that there is no consent.[1]

Since consent can be given through a "clear, affirmative act" (see Recital 32 GDPR) in the form of a written, electronic or oral declaration, data controllers are free with regard to the specific form of providing this evidence[2]. However, in practice, they will likely "need to keep a registry of acquired consents, as they will need to be able to demonstrate that consent has been obtained in situations where the data subject questions her or his provision of consent. In online environments, the consent provided should be logged". [3]

The elements contained in such registry may vary depending on the complexity of the processing. For instance, since pre-ticked boxes have been declared not unambiguous and therefore unlawful [4], controllers may need to implement consent confirmation systems that can demonstrate the clear intention of the user. An example could be the sending of an email to the data subject requiring him or her to click on a confirmation button (double opt-in). Once the user provides the confirmation, the associated token may be stored in the consent registry for future evidence purposes.[5]

(2) Consent Request in the Context of a Written Declaration

Article 7(2) applies when the communication between data subject and controller takes place in written form and it concerns other matters. In this case, the request for consent shall be presented in a manner which is clearly distinguishable from the other matters. The provision ensures that the consent request is given appropriate prominence so to reduce the risk of consent being inadvertently given. To do so, Article 7(2) GDPR establishes layout and transparency requirements.

In the Context of a Written Declaration concerning other Matters

For the provision to apply, the communication between data subject and controller must meet two requirements. First, it must take occur in written form and, second, it must concern other matters. The provision does not apply in other cases.

The "written form" requirement is to be interpreted broadly. The electronic form is therefore at least also covered by this provision. Since data protection law is particularly important in a digital context and the legislator aimed to provide comprehensive protection for those affected, the provision can also be used in digital legal transactions.[6]

The communication must concern other matters. That is the case, for instance, of complex legal documents dealing with different types of processing and requiring different legal basis for each of them. If any of these processing activities relies upon consent, then the provision applies.

Request for Consent: Requirements

Historically, consent has been interpreted as the action through which subject "A" authorises subject "B" to perform a certain action "C". If the limits of the authorisation are unclear, the consent cannot be valid. For this reason, Recital 42 stipulates that where consent is given as part of a written declaration concerning other matters, safeguards should be provided to ensure that the data subject is aware of the meaning of their actions.

Article 7(2) provides for such safeguards and requires that the request for consent shall be (i) presented in a manner which is clearly distinguishable from the other matters and (ii) formulated in an intelligible and easily accessible way, using clear and plain language.

First, it should be "distinguishable" from other statements. In data protection terms, this translates into a statement which clearly authorizes the controller to carry out a specific processing operation. Therefore, the request for consent "should be highlighted by being placed in a frame or printed in a different font or colour - to name just a few options. The requirement is aimed at stopping the common practice whereby businesses include the text for consenting to processing of personal data in the fine print of agreements".[7]

Second, in accordance with Council Directive 93/13/EEC a request for consent pre-formulated by the controller should be provided in an intelligible and easily accessible form, using clear and plain language and it should not contain unfair terms. This means that even users with poor reading skills due to a low level of education or lack of language skills should understand the text and consciously express their consent.[8] The warning and information function applies also with regard to the legal consequences of consent. Making sure that consent forms are not bundled guarantees more control for the data subject when deciding to give consent.

Failure to Meet the Requirements

If any part of the statement (provided by the controller to the data subject) does not meet the above-mentioned requirements or anyway "constitutes an infringement of this Regulation [it] shall not be binding". In data protection terms, this may easily translate into a violation of the lawfulness principle (the claimed legal basis is not present, see Articles 5(1)(a) and 6(1)(a) GDPR) and should bring to the immediate deletion of all the data collected.[9]

(3) Right to Withdraw Consent

Data subjects can withdraw their consent at any time and should be made aware of this right before granting consent. Withdrawal should be as easy as giving it; however, the withdrawal will not retroactively affect any processing based on the consent prior to its withdrawal.

Requirements for the Withdrawal

Article 7(3) GDPR clarifies that the withdrawal of consent must be as simple as the granting of consent. In the case of electronic declarations, revocation should be enabled via the same tool used to provide the consent.[10] In this perspective, a technical challenge could be the development of an appropriate revocation environment, especially if the person concerned does not have a user account through which they can adjust the privacy settings.[11]

Consequences of Withdrawal

The withdrawal has immediate effect and interrupts any consent-based data processing. The withdrawal has an effect on future data processing (ex nunc). According to a certain interpretation, if the person concerned wants to delete the data, they have to submit a clear request in that sense under Article 17(1)(b) GDPR.[12]

(4) Free Nature of Consent

The data subject must have a free choice and be able to refuse or withdraw consent without suffering disadvantages. Any potential imbalance of power shall be analysed on a case by case basis (see also Article 6 GDPR).

Decisions

→ You can find all related decisions in Category:Article 7 GDPR

References

  1. See Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 68 (Beck, 2nd edition 2018) (accessed 29 April 2021) who explains the dynamic in this way: "Da die Vorschrift zwar die Pflicht eines Nachweises aufstellt, allerdings an einen möglichen Verstoß keine unmittelbare Rechtsfolge anknüpft, stellt diese Regelung keine Bedingung dar, sondern ist vielmehr eine Risikoverteilungsregelung".
  2. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 71 (Beck, 2nd edition 2018) (accessed 29 April 2021). This requirement leaves room for various forms of demonstrations, although of course it only applies to those consent obtaining mechanisms which can be proven. It is clear, however, that the stricter the intended form of consent is, the easier it will be to provide evidence about it
  3. Kosta, in Kuner et al., The EU General Data Protection Regulation (GDPR), Article 7 GDPR, p. 350 (Oxford University Press 2020).
  4. CJEU, C‑673/17, Planet49, 1 October 2019, margin number 58-60 (available here)
  5. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 69 (Beck, 2nd edition 2018) (accessed 29 April 2021).
  6. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 77 (Beck, 2nd edition 2018) (accessed 29 April 2021).
  7. Kosta, in Kuner et al., The EU General Data Protection Regulation (GDPR), Article 7 GDPR, p. 350 (Oxford University Press 2020).
  8. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 80 (Beck, 2nd edition 2018) (accessed 29 April 2021).
  9. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 83 (Beck, 2nd edition 2018) (accessed 29 April 2021).
  10. For example, it is reasonable to conclude that if a consent is given through a cookie banner, it should be possible to withdraw it through the same banner.
  11. In this sense Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 91 (Beck, 2nd edition 2018) (accessed 29 April 2021).
  12. Heckmann, Paschke, in Ehmann, Selmayr, Datenschutz-Grundverordnung, Article 7 GDPR, margin number 92 (Beck, 2nd edition 2018) (accessed 29 April 2021).